San Antonio Stock Show & Rodeo’s staggeringly big impact on students

The San Antonio Stock Show & Rodeo has grown into one of the city’s largest, most prestigious single events, with approximately 1.5 million visitors entering the fairgrounds each year. But in addition to all the fun times and tasty treats, the event generates millions of dollars to help local youth and students through scholarships, grants, endowments, auctions, a calf scramble program, and show premiums, all impacting more than 19,000 Texas youth annually. More than a…